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In this talk, Mike is going to outline the 3 step process for defining a niche, raising your prices and identifying new profitable opportunities with both new and current customers.

2020 will be the most competitive year ever for WordPress, agencies and digital creatives. With more competition entering the market than ever and lowering of barriers to entry if you want to run a profitable business you need to shift from telling people what you do, and start telling them who you work with.

Once you’ve identified a WHO, you can start attracting more of those customers and developing deeper relationships with them, generating you more sales from better customers.

  • Increase your prices
  • Justify those prices
  • Work with better clients
  • Identify more paid opportunities with current clients
  • Define a niche
  • Attract more clients

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Dan Maby
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