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Services business are difficult to scale. There are a lot of meetings with clients, learning about their business, writing proposals (and discussing them), deciding a strategy and executing the work for them.

Writing proposals and discovery meetings are two of the biggest bottlenecks for service-based companies. That’s a lot of effort just to have a prospect respond with the message, “We’ll get back to you if we are interested.”

Productizing means: Earn more, work less and provide more value to your clients

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Dan Maby
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