Business

Butterfly Niche to Sell More

In this talk, Mike is going to outline the 3 step process for defining a niche, raising your prices and identifying new profitable opportunities with both new and current customers. 2020 will be the most competitive year ever for WordPress, agencies and digital creatives. With more competition entering the market than ever and lowering of barriers to entry if you want to run a profitable business you need to shift from telling people what you … Continue reading

Scale your agency by selling a product, not a service

Services business are difficult to scale. There are a lot of meetings with clients, learning about their business, writing proposals (and discussing them), deciding a strategy and executing the work for them. Writing proposals and discovery meetings are two of the biggest bottlenecks for service-based companies. That’s a lot of effort just to have a prospect respond with the message, “We’ll get back to you if we are interested.” Productizing means: Earn more, work less … Continue reading

Managing multiple clients while scaling big

The importance of building processes for scaling the agency. From lead generating processes to client management when hiring a team and working on multiple projects at the same time. The talk will be focusing on the main processes for the 5 parts of any growing business:Sales Service Put out fires Plan Build Through these 5 points, we will discuss the biggest stoppers of growth and how you can prepare for them in advance. Product market … Continue reading

Marketing channels, and how to think about marketing your WordPress business

Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. You can make a great product or service, but if you’re not able to effectively get it in front of people who need and will pay for it, that’s no use. The difference can be choosing the right marketing channels. This talk will explore what marketing channels are, the “channel philosophy”, and how … Continue reading

Developing for WordPress with WooCommerce

Introducing ways to use WooCommerce as a platform to build user experiences and business solutions that go beyond pure e-commerce/payment solutions in WordPress instances.

Why a greener web is good for everyone

The internet has huge potential to move us towards a sustainable future through dematerialising products and streamlining industries. Despite its many benefits though, it is not perfect. The storage, processing and transmission of data consumes electricity and that has an impact on the environment. The web may appear clean, but it has a real impact on climate change and its impact is growing as our hunger for data accelerates. The good news is that there … Continue reading

What I do when I don’t know what I’m doing

Many projects I do require knowledge that I don’t have. Yet. With a standard technical approach and the willingness to plough through the discomfort of being in over my head, these projects are not only fun but also great learning experiences and have been (thus far) successful. This talk is a pep talk, a “you can do it” talk and, I hope, the boost someone needs to to start something they were too scared to … Continue reading

Why I’m going to stop selling WordPress websites

This will be about my journey and reluctance to go into building client website with WordPress. About the problems I had when I did and how I have started to find a way that is working for me. In a friendly way, I’ll be challenging (or thought flipping) many accepted wisdoms and processes used when dealing with web clients. With the ever accelerating speed of change online (even within WP with Gutenberg) Is it time … Continue reading

Open Q&A Session

This is an opportunity for you to bring those unanswered questions you may have about WordPress, whether that’s the business of WordPress, the development side, maybe you want to know more about contributing or need to get to the bottom of how to get yourself setup? We’ll cover a wide variety of topics.

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