WordPress is being used in increasingly complex settings, powering everything from websites, to apps to content distribution services. As the need for complex workflows increases to support this range of use cases, it becomes more and more important to make sure that we are designing and building the right experience for content creators and editors. We’ll look at how the Press Association and 10up have taken a UX first approach to the challenges faced by the PA editorial team. We will show examples of UX research and design through to implementation of how 10up and PA tried to tackle some of the challenges of working with WordPress in a complex environment. This will not be a technical talk.