Personalization is the process of knowing the needs, preferences, and interests of your current and prospective customers so that you can serve them exactly what they’re looking for when they’re looking for it. By understanding their needs, through their behaviour, we can drive increased conversion and revenue.
This talk will cover the basics of what personalization is, how you can understand your visitors better, what segmentation is, common tactics for increasing conversion, being ethical with the data you collect, and how you can gain a competitive advantage.
