User experience personalisation is the process of presenting a unique and tailored experience to a website visitor, based on things you already know about that visitor. FOr example, where did they arrive from, what pages have they visited before or on this session… are they a return visitor – and so on.
In this talk, I’ll show you a simple everyday scenario where this can be used to give the user a more streamlined and helpful experience, and improve conversions for the website owner.
The big brands have been doing this for some time, and now we can too even for the simplest and smallest of websites.
