Talks

One of the most common misconceptions about WordPress is that it does not scale well and is only for small sites. This assumption is untrue, but it exists because of wider misconceptions about the use of WordPress and its purpose. With good planning and consideration before and during a WordPress project’s lifecycle, we can ensure that the project scales well and has the flexibility to add new features without too much scope creep or performance impact. By avoiding waste, using coding standards, and adopting a serious software development mindset to WordPress projects it is easy to build WordPress sites that will scale effectively.

With a few simple steps and spreadsheets, you will get the idea of how you can increase your revenue for your WooCommerce store. We’ll look at order frequency, average order value and the return of the customer… There are so many ways to action this but in 10 minutes we will run through a few examples that require no or very little investment to get started.

There are many Search Engine Optimisation tips that are considered to be great Search Engine Optimisation (SEO) practice and will remain relevant for years to come. These are straightforward to implement and are usually the first things we check when we build or inherit at a website. If you implement these tips correctly you should see an improvement in the ranking and traffic.

Now that WordPress is maturing and the ecosystem is thriving, it may seem overwhelming to start a new business. But you can do it.

Many of you may be soloprenuers running a one-person agency. In this talk, I will share how I started an $18 a year service that turned into thousands per month. Hint: I didn’t get venture capital, do crazy marketing, or anything shady.

Let’s talk about digital tools to help your side hustle become a business — including what to do and what not to do. Tools, tricks, laughter, and tears. See you there!

User experience personalisation is the process of presenting a unique and tailored experience to a website visitor, based on things you already know about that visitor. FOr example, where did they arrive from, what pages have they visited before or on this session… are they a return visitor – and so on.

In this talk, I’ll show you a simple everyday scenario where this can be used to give the user a more streamlined and helpful experience, and improve conversions for the website owner.

The big brands have been doing this for some time, and now we can too even for the simplest and smallest of websites.