With a background in art theory, Piccia has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of Designers (UK) 2013-16.
After 20 years in London Piccia currently runs her own global web, UX & design consultancy agency from Spain.
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