We all know that 3 seconds is all it takes to lose the attention of visitors to our web pages. But there’s hope yet! We can all win on the web by leveraging the brain’s strengths and limitations. An understanding of how the human brain processes visual information can greatly help us win our visitors over and keep them where we want them, instead of losing them to cyberspace.
By knowing how the brain (and people!) interpret visual language, we can create designs and graphics that communicate clearly and are effective on a cognitive as well as an emotional level. This will lead to better UX and better sales for our clients. This talk gives a brief introduction to this fascinating topic, with practical, actionable examples accompanying the theory.